Volume 18, No. 6, 2021

A Study On Factors Affecting Selection Of Equity Mutual Funds As An Investment Option

Vikrant Vala , Dr. S. O. Junare , Dr. Narayan Baser


Mutual fund investments emerged as an alternative investment plan for many investors who seeks high returns at a moderate risk. The present study aims to find out the factors affecting perceptions towards the equity mutual funds. The study has been carried out in Ahmedabad city of Gujarat. A questionnaire is developed with the help of five – point Likert scale. Survey of 250 respondents has been done in Ahmedabad city. Exploratory factor analysis is used to identify the factors affecting the investors’ perceptions towards the equity mutual funds.

Pages: 3267-3282

Keywords: Investment, Mutual fund, portfolio, Systematic Investment plan

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