Volume 18, No. 5, 2021
A Study On Customer Attitude Towards Educational Loan Services With Special Reference To Canara Bank In Trichy City
Mrs. K. Anandha Jothi Jeyalakshmi , Dr. D.Muthusamy
Abstract
Now a days, the role of educational loan is significant in national development. As one of the leading banks, Canara bank offers various schemes of educational loan services. The bank successfully maintains educational loan services. Analysis of customer attitude helps to rectify and overcome the difficulties faced by customers in availing educational loan services. Present study is descriptive nature. Data have been collected using structured questionnaire. The reasons for preferring Canara bank has been analysed based on the collected responses. Customer satisfaction level has been tested using chi-square statistical method. Various factors affecting customer satisfaction have been ranked using Likert scale. The Suggestions to make educational services, more affordable to the customers has been given in this study.
Pages: 2466-2475
Keywords: Canara bank, Educational loan, Customer attitude, Likert scale.