Volume 18, No. 4, 2021
A Study Of Consumer Satisfaction Towards Fast-Moving Consumer Goods
Dr. Simerjeet Singh Bawa , Kirti Prashar , Prerna Tikku , Roopika , Tanveer Kaur,
Abstract
Research has been completed to study the behaviour of consumer towards fast-moving consumer goods (FMCG) through interpreting how the customer deals with brands and consumption quantity and also examine customer satisfaction. So this is one of the main tools for the company to survive in the market and deals with the competition by knowing their customer needs and wants and mainly customer satisfaction. Therefore, this study will tell about how to win the customer loyalty and customer's heart by analyzing the factor that influences the result of customer loyalty i.e. customer satisfaction. So, in this research work, we are trying to find out the views of the consumer based on age, gender, occupation, towards fast-moving consumer goods.
Pages: 1-11
Keywords: FMCG, Segments, Brand, Customer Satisfaction,