Volume 18, No. 6, 2021

Impact Of Life Insurance Policy Attributes On Policy Holders Satisfaction



The LIC is the biggest player in the life insurance market with approx. 65% market share. Life insurance is one of the best known insurance products today. People buy these products as investment tools and also as protection for themselves and their families. Here an attempt has been made in this research paper to study the policy holders satisfaction over their life policy attributes. This exploratory study was conducted among 500 policy holders of Life Insurance Corporation in Krishnagiri District. This study identify ten independent items explore the Life policy attributes and policy holders satisfaction consider as a response variable. The study applies Multiple regression analysis as well as path to explore the life policy attributes. The study found that out of ten life policy attributes, Convenient method to pay premium has significantly emerged as a strong predictor of policy holders satisfaction.

Pages: 643-650

Keywords: Policy holders – Life policy – Satisfaction – Regression analysis

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