Volume 18, No. 6, 2021

Effectiveness Of Government Public Communication Through Social Media Influencers


Wahidin Halim

Abstract

Communication channels are the most critical part of public communication. In public communication, social media is one of the liaisons between public communicants and the surrounding community. As a public communication channel, social media has its influence in determining behavior because social media plays a role in forming public opinion. Managing public opinion properly has a function to win a form of competition to gain influence in society. In a public power that will compete in general elections, such as the presidential or legislative elections, it is essential to always use social media effectively and efficiently in conveying messages to the public. The use of influencers by the government is a natural thing in the development of digital information technology, which also affects social media. Influencers were used before social media presence, which community leaders carried out to socialize various things. Through influencers on social media, every public message from the government will be easier and faster to digest because every community can quickly obtain information without any obstacles and limits. Social media is very effectively used as a communication medium, mainly to provide information and evaluations from the surrounding community. So this sounds strange if the government does not use social media to explain each program so that the public can understand it well. The use of social media among the public is increasingly popular and growing in remote areas. With good information packaging, the audience will quickly understand the message from the government conveyed by public communicants. Therefore, using influencers in delivering public messages can be done effectively to attract the sympathy of the public, and they can understand the desired intentions of government public communicants.


Pages: 1255-1264

Keywords: Government, Public Communication, Public Opinion, Social Media, Communication Channels

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