Volume 18, No. 6, 2021

Social And Cultural Impacts Of Contemporary Communication System And Islamic Model Of Communication Technology: Critical And Analytical Study

Talib Ali Awan , Muhammad Irfan , Dr. Abdul Rahman , Muhammad Farooq Khokhar , Dr. Muhammad Ansar Javed , Muhammad Akram


Communication, or exchanging ideas, is an essential part of human life. Communication is also at the heart of Islamic doctrine. The Hadith is the core model of Allah's connection with his creation, followed by Hazrat Muhammad SAWW's form of interaction with his human nature, as the Qur'an is the main direction of Islam. Handwriting, spoken language, language, and gestures are all forms of communication in Islam. According to Islam, smiles, shaking hands, and hugs (among those of the same sex), thanking each other with peace by saying salam, and maintaining a balance between voices are the most efficient ways to connect with others. Avoid using aggressive language, use short, understandable terms, avoid making unsupported claims, and end all interactions with a formal greeting when possible. The environment in which we live has a strong influence on communication tactics. Ideas could only be communicated orally and descriptively in ancient times. However, as the world has developed, so have communication methods, and digitization has emerged all over the globe. In recent years, the globalization of mainstream media has also spurred communication through social media platforms (Facebook, Twitter, etc.), artificial intelligence, and the internet world. This globalization bears some resemblance to Islamic communication methods. It does, however, pose certain obstacles to Islam. As a result, this research aims to draw attention to Islamic ideology, globalization of communication, the similarities between the two, and the issues that the first presents. In this research framework, the research strategy adopted is a future analysis based on a review of detailed notions of Islamic communication and the globalization of mass communication. As a result, the study concludes with a definition of future scenarios for the Muslim world in the context of modern-day globalization. The communication theories that have been investigated are based on Western ideas and origins. Some academics feel that communication theory should be established within a society's social, cultural, and religious environment. As a result, this article compares and contrasts Islamic and Western communication viewpoints to address this issue theoretically. The author lays out concrete arguments for and against the position, referencing well-known researchers and communications theories. According to Hamid Mowlana, a prominent Muslim thinker, we now have a model for Islamic communication that we can look at and understand.

Pages: 3739-3745

Keywords: Communication, Globalization, Islamic, social media

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