Volume 18, No. 6, 2021

Consumer Awareness Among Engineering College Students

Dr. Joly shalini.N , Dr. Nithin Raja Shelly


The present study is entitled as “Consumer awareness among the engineering college students”. Consumer awareness is an act of making sure the consumer is aware of the information about the products, goods, services and consumer rights. Consumer awareness is closely related to the students especially engineering students. The research was a survey type which consists of stratified representative sample of 410 engineering students from Thoothukudi district. The investigator has constructed and standardized the consumer awareness inventory and personal data sheet was developed. The interpretation of data was done with statistical methods in mean, standard deviation and ‘t’ test.

Pages: 4129-4136

Keywords: Consumer Awareness and Engineering Students

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