Volume 18, No. 6, 2021

A Form Of Neoliberalism: A CDA Of Political Speeches Of Imran Khan

Mr. Mubashir Ahmad , Dr. Akbar Ali


The CDA model was used to evaluate Imran Khan’s speeches as the Chairman of the Pakistan Tehreek-e-Insaaf. A researcher compared news articles from Dawn, The New York Times, and The Express Tribune to the speeches of each speaker. The speeches examined were given in Sialkot, Lahore, and Islamabad on June 7, 2014, September 28, 2014, and November 30, 2014, respectively. The following days, June 8, September 29, and December 1, 2014, all nine items were published on the top pages of their respective journals: June 8, September 29, and December 1, 2014. A researcher analysed and summarised the contradictions between the numerous sources at the conclusion of each speech. There are many ways newspapers respond to Imran Khan's words, and this is what is shown. This research was significant in terms of helping the general public of Pakistan to know the meaning that language transmits in order to understand their leader in terms of the concept of power. The remarks were evaluated on three levels of discourse: textual, discursive, and societal. The research method applies thematic analysis and utilises Fairclough's three-dimensional model (1989) as a data-analysing tool. The speeches were analysed by considering the textual, discursive, and societal levels of discourse. The key findings in the case of power within discourse include that the speaker used the pronoun „I in order to show his power, and by using the pronoun „we, he gained the support of the audience in order to win their hearts and reflect this power back to the rulers. The speakers explained in detail the unjust rule of the government by using different linguistic tools like modal verbs, vocabulary, transitivity, inter-discourse etc. The study concludes that exclusion was a significant aspect of the reporting style of Pakistani publications. Furthermore, quotations were employed as a powerful instrument in political reports to change or create perceptions. Overall, the variance in reporting on the same subject confirms that newspaper methods promote diverse perceptions of various political leaders and/or parties.

Pages: 4257-4268

Keywords: Critical discourse analysis, Imran khan speeches, Neoliberalism, Power within discourse, Political discourse.

Full Text