Volume 18, No. 6, 2021

Changing Purchasing Perceptions/Behavior/Attitude Of Customers: Impact Of Covid-19 Pandemic

Pankaj Kumar Sinha , Prof. Manmeet Nag , Prof Sanjay Srivastava


The retail sector has grown substantially in recent years. Businesses are spending more time and wealth to deliver a flawless multi-channel experience. These changes influenced customer behaviour. Customers' shopping habits and product selections changed, as did retailers'. The newest development was owing to an unexpected global pandemic of Covid-19. Customers start using digital web channels for most of their demands and desires. Covid-19 caused new customer behaviour patterns to arise. This research is both exploratory and productive. Its goal is to gain a better understanding of the impact of Covid-19 on client purchase behaviour in the retail industry. The study's goal is to find and evaluate new behavioural patterns that will affect shopping and purchasing decisions between online and offline businesses.

Pages: 4756-4769

Keywords: Business Intelligence, Data Analysis, OLAP

Full Text