Volume 18, No. 6, 2021

Analysis Of User Behavior In Social Media Using Business Process Re- Engineering And Learning Technique

Vivek Shukla , Rohit Miri


Social networking is quite prevalent in today's globe. People are using social networking sites to purchase a variety of items. Social media facilitates the formation of links among individuals of various backgrounds, resulting in a strong social structure. A significant result of this structure is the generation of massive amounts of data, which offers customers an exceptional service value proposition. BPR (business process reengineering) is a technique that may help businesses enhance quality, customer service, save costs, and become market leaders.BPR has been acknowledged as one of the most essential strategies for improving organizational performance in all business process performance measurements. BPR aimed to help organizations fundamentally rethink how they do their work to improve customer service, cut operational costs, and become world-class competitorswith the help of Sentiment analysis (SA).SA is one of the data mining types that estimates the directionof personality’s sentiment analysis within natural language processing. In the implementation and work, sentiment analysis using the Twitter dataset is performed to assess the accuracy of several classifiers such as RF, LR, MNB, and CNB.

Pages: 6176-6198

Keywords: Business Process Reengineering, Social media, Information systems, data analytics, Behavior analysis.

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