Volume 18, No. 6, 2021

Analyzing Persuasion In Pro-War Rhetoric Of Pakistani And Indian Perspective

Muhammad Naeem Fazal , Anila Khan , Dr. Zafar Iqbal Bhatti , Dr. Saima Waheed


Pakistan and India are two major countries in South East Asia. Despite being neighbors, both countries have hostile attitude towards each other. The fact that both countries are nuclear states makes it very alarming for the peace and stability of the region. The situation gets more worst because the public from both the countries also have strong hostile emotions for each other and always ready to get into the war. The main reason for this hostile attitude in public is due to war rhetoric built by their leaders. This study deals with the war rhetoric build after Pulwama attack by leaders of both the countries. The researcher has adopted qualitative research paradigm and used Aristotleís Rhetoric Artistic Proof as theoretical framework to analyze persuasion of war in prowar rhetoric respectively. Total nine speeches, five from Indian and four from Pakistanís side were selected. It is found that leaders from both the sides used ethos, pathos and logos to persuade their public in favour of war and to convince their public that war is inevitable. The study was only limited to the war-rhetoric built after Pulwama attack, and only analyzed speeches by the head of political and military leadership.

Pages: 7612-7627

Keywords: Pro-war rhetoric, Language of war, Persuasion in war

Full Text