Volume 18, No. 6, 2021

Hofstede’s Cultural Dimensions And Communication Skills: A Case Study Of Abdul Wali Khan University Mardan

Azmat Ali Shah , Saqib Shahzad , Maksal Minaz , Ghazala Amjad , Muhammad Rauf


The three elements of Hofstede's cultural paradigm that are the subject of this study are power distance, masculinity vs femininity, and uncertainty avoidance. Hofstede’s (1980) classified Pakistani culture as highly power distance, weak uncertainty avoidance and medium masculinity. Therefore, it is aimed to study the effect of Pakistani core cultural values on the communication skills of Pakistani students learning English language. Data is collected from three hundred respondents via questionnaire at Faculty of Social Science, Abdul Wali Khan University. The study is in agreement with Hofstede’s result in the element of power distance, though it the study suggested difference in masculinity and uncertainty avoidance. Power distance is highly influential in students and staff relationship. Students’ responses to elements of uncertainty avoidance in the questionnaire are recorded as medium while Masculinity only influenced students’’ achievement and it was very weak in gender role. As a result, the study claims that the Pakistani has weak masculinity, medium uncertainty avoidance, and high-power distance.

Pages: 8606-8618

Keywords: Communication skills, Pakistani culture, Power distance, Femininity and Masculinity, Uncertainty avoidance.

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