Volume 18, No. 6, 2021

Green Marketing: A Study To Identify And Aware Of Green / Bio / Ego Products Used By The Intensity Customer In Tirunelveli District



This study going to know the awareness of Environmentally Friendly Products, and also to preference of buy and drop the Environmentally Friendly Products, and also to find the possible Ways to create awareness of Environmentally Friendly Products among people. The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975.The proceedings of the workshop resulted in one of the first books on green marketing entitled "Ecological Marketing". Other similar terms used are Environmental Marketing and Ecological Marketing. A survey was carried out on 82 samples through consumer of GREEN / BIO / EGO Products in Tirunelveli District. The collected data have been processed and analyzed. In this study using the analysis of Percentage Analysis, Factor analysis, Weighted Average and Garret Ranking. This study helps to increase the awareness of the Environmentally Friendly Products among the people and also advantages. This was very much helpful for the EFP companies and also to change the trend of the culture. This study helps easy to reach the awareness of the EFP to the people. In future Environmentally Friendly Products are the much needed things to save the earth.

Pages: 8799-8807

Keywords: Environmentally Friendly Products, Green Marketing.

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