Volume 18, No. 6, 2021

Exploring The Role Of Self-Help Group (Shg) Volunteers In Promoting Wealth Creation Education Among Shg Members

Ms. P.V Sumitha & Dr. Santhosha


Wealth Creation is not an instant achievement; rather, it's a gradual journey that necessitates adequate guidance and education on wealth creation strategies. Self-Help Groups (SHGs) have emerged as a valuable platform for rural women, providing them with significant benefits. These groups have transformed formerly vulnerable women into proactive contributors to their families and society as a whole. The achievements of each Self-Help Group (SHG) can be attributed to the dedication of community-level volunteers known as Seva Prathinidhis (SP). These volunteers, driven by both personal and societal interests, actively support rural women associated with SHGs in their journey toward wealth creation. SPs play multifaceted roles crucial to the success of those they mentor, including aiding in the establishment and effective operation of SHGs. Each Seva Prathinidhis (SP) invests effort based on their knowledge and outreach to ensure that the SHGs within their jurisdiction achieve a level where the women involved experience contentment and a sense of accomplishment through wealth creation. The current research endeavors to examine the contributions of Self-Help Group (SHG) volunteers in establishing and managing SHGs, fostering their growth, and facilitating wealth creation. The primary aim of this study is to evaluate the existing role of these volunteers (referred to as SP) and provide a strategic roadmap for improving their performance in a more structured fashion. This paper assesses the performance of SPs by analyzing their effectiveness using performance indicators identified through a review of existing literature. Additionally, the evaluation takes into account feedback from SHG members who are affiliated with NGO-operated SHGs under the Shri Kshetra Dharmasthala Rural Development Project (SKDRDP). SKDRDP is an institution dedicated to offering formal financial products and services to underserved and economically disadvantaged individuals in its operational region, situated in the Karkala Taluk of Udupi District. The research affirms that community-level volunteers play a significant role in educating rural women associated with SHGs about various opportunities to improve their financial well-being and contribute equally to society. The researcher has recognized that by applying effective management strategies to the roles and performance of SPs, the overarching goal of wealth creation can be revitalized, addressing the current necessity for such an enhancement

Pages: 9170-9187

Keywords: Community Level Volunteer, Seva Prathinidhis (SP), Self-Help Groups (SHG), SKDRDP, Microfinance, Asset, Wealth creation.

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