Volume 18, Special Issue on Current Trends in Management and Information Technology, 2021
Identifying Tourism Products in Kampung Bukit Laka in the Jempol District of Negeri Sembilan, Malaysia
Syed Munir Barakbah Syed Faozi Barakbah, Amri Ahmad and Mohammad Nursyafiq Hamdan
Abstract
This paper is an exploratory study on ecotourism and nature tourism products in Kampung Bukit Laka and its surrounding area, in the district of Jempol, Negeri Sembilan. The village of Kampung Bukit Laka is situated in Batu Kikir and is the main focus area of study. The study investigated on the availability of resources in those areas and identifying them as potential tourism products, and also the potential issues and challenges. A qualitative research design was appropriate since the data and information were collected via observations by a team of 4 research assistants which were guided by the resource instruments checklist that comprised of site, community, cultural, and natural resources. Another primary data collection method was the use of interviews with open-ended questions structure. The interviews were conducted with the community leaders and community members to ensure the validity of the findings from the observation’s sessions. The findings indicated that there were limited types of resources that would be attractive to tourists, but there were some natural resources that had the potentials to be developed as ecotourism sites.
Pages: 01-12
DOI: 10.14704/WEB/V18SI05/WEB18209
Keywords: Ecotourism Products, Natural Resources, Community Analysis, Tourists Attractions.